Flow’s aim is to help cultural organisations develop, and their audiences to learn, create, connect and flourish, so that their communities can thrive.
In 2006 I founded Flow with Mark Stevenson and I now co-direct it with Susanne Buck. We formed Flow out of a passion to improve engagement between arts, heritage and science organisations and the learning audiences they serve. Our thinking was inspired by the theory of flow, or optimum engagement, by Cziksentmihalyi, amongst other thinkers.
Since forming in 2006 we have completed audience research, education plans, digital strategies and evaluations for many cultural, heritage and science organisations at policy and delivery level. Our areas of expertise are Culture, Learning, Ecology and Technology, often working at the intersections of these areas. We form teams from a pool of trusted associates to expand and tailor our teams to meet the needs of diverse projects around these areas. For example, we have developed and co-ordinated Cultivate, a Cultural Education Challenge in Wandsworth and Lambeth, working with associates including Ana Ospina and Devorah Moritz.
My own role in Flow is to lead consultancy projects in the UK, as thought leader on cultural engagement.
In the past four years, I’ve been increasingly speaking, researching and facilitating on planning for the future in these areas:
- Preparing future generations through cultural and creative education
- Developing ecologically sustainable programmes and content in arts and heritage
- Evaluating initiatives for their impact on communities and learners
- Scanning the horizon and planning for future risks and opportunities
An example is Future Views, a forward looking research project to imagine the next generation of cultural learning.